Bruce Flareau, MD

Senior Partner

Dr. Bruce Flareau is an experienced senior physician executive, author, executive coach and national speaker on topics including physician leadership, physician engagement, talent development, resiliency, population health, and care transformation.   He has a proven track record of organizational effectiveness, and extensive experience in governance, strategic planning, change management and operational execution.

He has held numerous leadership roles including Executive Vice President and Chief Medical Officer of BayCare health system where he created a Physician Leadership Institute, founded a nationally ranked Clinically Integrated Network and Medicare-approved accountable care organization.  As a former CMIO, he provided leadership for both hospital and office-based electronic medical deployments in which the electronic medical record became one avenue of meaningful clinician engagement all in service to driving an agenda of quality.

Bruce has been recognized as a full professor at two universities and served as a founding residency program director in Family Medicine.   He obtained his medical degree from State University of New York, Upstate Medical Center, Syracuse, and completed his Family Medicine residency at Bayfront Medical Center in Florida.  He is a certified physician executive, a fellow of the American Academy of Family Physicians and the American College of Physician Executives, a graduate of the Georgetown Executive Coaching program, and a certified executive coach.

Dr. Flareau coaches’ executives, physicians, teams, and organizations as to how to unleash their human potential as leaders, and successfully align their life, career and business objectives.

He is the author of The Six P’s of Leadership for Healthcare Professionals.

Bruce and his wife live in Ft. Meyers, Florida, near their oldest of two daughters and her family.

“As a career physician executive and as a past recipient of O’Brien Group’s coaching, Bruce has a deep understanding of the difference executive coaching can make in a senior executive’s work and life.”

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